I don’t get round-up posts.

Oh look, an edgy post!

“Edgy” but genuine, I assure you.

If you’ve never checked out a lifestyle blog in your life, let me explain. A round-up post (dear god, I hope that’s what they’re called) is when a blogger selects things from their social media to share as a blog post. The most common incarnations are Instagram photos and Pinterest pins. Sometimes they’re a monthly feature–sometimes a little more frequent than can be justified…

Either way, it is a compilation of media that has already seen the light of day. Which is where my confusion sets in. To me, they scream “I had nothing else to write about, but I needed something.” In other words, it’s filler.

These days there’s something of a pressure to update with regularity. That’s what this medium thrives on, constant updates because otherwise you become irrelevant.And sure, there are some Youtubers who only update once a week (if that), but that feels different. Perhaps I’m getting into my own head, but they seem to have more leeway. A lot goes into making videos, whereas–in my case–all I really do is write.

I get that. You want to write something, and you’re blocked, but you need to post something. In those instances, I must admit that I have nothing in the way of comfort. Writing/blogging/whatever is difficult, not because the act itself is complicated. Rather, because it’s difficult to see things through. Still, those posts don’t even consist of actual writing. You are just regurgitating material that people who follow you have already seen.

“But Wendy, this way it reaches people who don’t check out our Instagram feeds. People who don’t follow our Pinterest boards. It’s advertisement for our other platforms.”

The thing is, it’s irritating to visit a site and find that today’s new post is filled with photos of a blogger I only casually follow. (Hence why they’re not in my Feedly.) I feel grumpy, but if I wanted to see your photos, I’d check out your Instagram. You’ve already got your social media links right at the top of your blog. I couldn’t miss them even if I wanted to.

Quite frankly, I’m not one to follow a stranger’s feed because that doesn’t do much for me. I don’t personally know you, and seeing pictures of your cat won’t change anything–won’t make me feel anything. The exception is for feeds with a distinct purpose other than “capturing my life”. The ones that track a person’s fitness journey or have nothing but pictures of pets.

If I read your blog, it’s because something about your words is speaking to me. Maybe I’ll check out your social media, and maybe I won’t. But I’ll still read your posts because I see something worth reading.

Until you force me to look at the cute home office pictures you pinned a month ago.


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